Shopify Sidekick
Shopify's AI assistant for merchants that helps run the store, analyze sales and create content.
What is Shopify Sidekick?
Sidekick is an AI assistant built into the Shopify admin. Merchants can ask questions about their store, get sales insights, create reports and discounts, edit their theme and draft product descriptions or marketing content.
Sidekick understands your store data, so you can ask things like which products sold best last month or why sales dropped this week.
It can take actions in the admin, such as setting up a discount or a customer segment, with your confirmation.
For marketing, it drafts product descriptions, emails and social copy, and can help generate images.
It is part of Shopify's wider set of AI features, previously branded Shopify Magic.
Key features of Shopify Sidekick
- Store Q&A: Ask about sales, products and customers.
- Reports: Build analytics reports by asking.
- Admin actions: Create discounts, segments and more.
- Content drafting: Product descriptions and marketing copy.
- Theme editing help: Adjust your online store.
What you can use Shopify Sidekick for
- Daily store check-ins
- Planning promotions
- Writing product pages
- Understanding sales trends
Pros and considerations
Strengths
- Built into Shopify
- Uses your real store data
- No extra subscription for merchants
Things to check
- Only for Shopify stores.
- Review actions before confirming.
- Availability varies by region and language.
Shopify Sidekick pricing
Free. Sidekick is available to Shopify merchants as part of Shopify plans in supported regions and languages; check Shopify's site for availability.
Who Shopify Sidekick is best for
Shopify merchants who want an AI assistant inside their admin.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
Is Sidekick free?
It is included for Shopify merchants where available.
What can Sidekick do?
Answer store questions, build reports, take admin actions and draft content.
Can Sidekick post to Instagram?
It can draft content; publishing to Instagram is done through Shopify's channels or tools like AI Agent Help.