Klaviyo AI
AI features in Klaviyo's email and SMS marketing platform for ecommerce, from content to predictions.
What is Klaviyo AI?
Klaviyo is a marketing platform for ecommerce focused on email, SMS and customer data. Its AI features help write messages and subject lines, build audience segments from plain language, predict customer behavior and automate personalized campaigns.
Klaviyo stores customer data from your store, such as purchases and browsing, and uses it to personalize marketing. AI builds on that data to make segmentation and content faster.
Predictive analytics estimate things like expected next order date or customer lifetime value, which helps target the right customers. Generative AI drafts emails, SMS and subject lines, and can suggest campaign ideas.
Klaviyo has also introduced AI agents for marketing and customer conversations, building on its customer data platform.
Key features of Klaviyo AI
- AI content: Draft emails, SMS and subject lines.
- Natural language segments: Describe an audience and build the segment.
- Predictive analytics: Forecast customer behavior and value.
- Automated flows: Personalized journeys like abandoned cart.
- Customer data: Unified profiles from your store data.
What you can use Klaviyo AI for
- Abandoned cart and browse flows
- Campaign content creation
- Targeting high-value customers
- SMS marketing
Pros and considerations
Strengths
- Built for ecommerce data
- Strong automation and predictions
- Free plan for small lists
Things to check
- Costs grow with list size
- Best with a supported ecommerce platform
- Review AI copy for brand fit
Klaviyo AI pricing
Freemium. Klaviyo has a free plan for small lists and paid plans based on contacts and channels; check the official site for current pricing.
Who Klaviyo AI is best for
Ecommerce brands that want data-driven email and SMS marketing.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
Is Klaviyo free?
There's a free plan for small lists; paid plans scale with contacts.
Does Klaviyo work with Shopify?
Yes, it integrates closely with Shopify and other ecommerce platforms.