Salesforce Einstein
Salesforce's AI layer for predictions, generative features and copilots across its CRM.
What is Salesforce Einstein?
Einstein is the name for AI capabilities built into the Salesforce platform. It covers predictive features like lead and opportunity scoring, generative features like email drafting and summaries, and works alongside Agentforce, Salesforce's platform for autonomous agents.
Einstein started with predictive AI: scoring leads, forecasting and recommending next actions based on CRM data.
Generative AI features now draft sales emails, summarize cases and calls, and help service agents reply faster.
The Einstein Trust Layer is Salesforce's approach to data security when using large language models.
Salesforce increasingly promotes Agentforce for autonomous agents, with Einstein capabilities underpinning many features.
Key features of Salesforce Einstein
- Predictive scoring: Lead and opportunity scoring.
- Generative drafting: Emails, replies and summaries.
- Service assistance: Suggested replies and case summaries.
- Forecasting insights: AI-driven pipeline predictions.
- Trust Layer: Security controls for AI use.
What you can use Salesforce Einstein for
- Prioritizing leads
- Faster service replies
- Call and case summaries
- Personalized marketing
Pros and considerations
Strengths
- Native to Salesforce data
- Wide feature coverage
- Enterprise security focus
Things to check
- Costs and licensing can be complex.
- Works best with clean CRM data.
- Requires admin setup.
Salesforce Einstein pricing
Paid. Einstein features are included in some Salesforce editions or sold as add-ons; check Salesforce's site for current pricing.
Who Salesforce Einstein is best for
Salesforce customers who want AI built into their CRM workflows.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
What is Salesforce Einstein?
Salesforce's set of AI features across its CRM.
Is Einstein the same as Agentforce?
No. Agentforce is for autonomous agents; Einstein covers broader AI features.
Is Einstein included?
Some features are included in editions; others are paid add-ons.