Agentforce
Salesforce's platform for building and deploying autonomous AI agents across sales, service and more.
What is Agentforce?
Agentforce is Salesforce's platform for building and running autonomous AI agents inside the Salesforce ecosystem. Agents can answer customers, qualify leads, help employees and take actions using your CRM data and business logic. It is aimed at companies that already run on Salesforce.
Salesforce launched Agentforce in 2024 as its main AI agent offering. Instead of a chatbot that only answers questions, Agentforce agents can reason through a request, pull data from Salesforce, and take actions such as updating a case, scheduling a meeting or processing a return.
Agentforce includes prebuilt agents for common roles, such as service agents, sales development agents and sales coaches, plus tools to build custom agents. You define what an agent should do with topics, instructions and actions, often using existing Salesforce Flows, Apex code and APIs.
Agents are grounded in your company data through Salesforce's Data Cloud and protected by the Einstein Trust Layer, which covers things like data masking and audit trails. Agents can be deployed on channels such as websites, messaging apps, Slack and inside Salesforce itself.
Because Agentforce is tied closely to Salesforce, it fits best when your customer data and processes already live there.
Key features of Agentforce
- Prebuilt agents: Ready-made agents for service, sales, marketing and commerce tasks that you can customize.
- Agent Builder: Low-code tools to define topics, instructions and actions for custom agents.
- Reasoning engine: Plans multistep tasks and decides which actions to take based on the request.
- Data grounding: Uses CRM and Data Cloud information so answers reflect your actual customer data.
- Trust and guardrails: Einstein Trust Layer features for data protection, guardrails and auditing.
- Multichannel deployment: Deploy agents on web chat, messaging, Slack and internal Salesforce apps.
What you can use Agentforce for
- Resolving common customer service requests around the clock
- Qualifying and nurturing inbound leads
- Helping sales reps prepare for meetings
- Answering employee questions using internal knowledge
- Automating order lookups and returns in commerce
Pros and considerations
Strengths
- Deep access to Salesforce data and workflows
- Prebuilt agents speed up common use cases
- Enterprise security and governance features
- Reuses existing Salesforce automation
Things to check
- Best value requires an existing Salesforce setup; it is less suited to teams outside that ecosystem.
- Usage-based pricing can be hard to forecast, so model expected volume first.
- Data quality in your CRM directly affects agent quality.
- Implementation may need admins, developers or a partner.
Agentforce pricing
Contact sales. Agentforce pricing depends on usage and edition, so check Salesforce's official site or talk to sales for current pricing.
Who Agentforce is best for
Companies already on Salesforce that want AI agents connected to their CRM data and processes.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
What is Salesforce Agentforce?
Agentforce is Salesforce's platform for autonomous AI agents that can answer questions and take actions using Salesforce data across service, sales, marketing and commerce.
How is Agentforce different from Einstein?
Einstein refers to Salesforce's earlier AI features, such as predictions and copilots. Agentforce focuses on agents that can plan and take actions on their own within set guardrails.
Do I need Salesforce to use Agentforce?
Agentforce runs on the Salesforce platform, so you need a Salesforce setup. Contact Salesforce for edition and licensing details.