Drift
Conversational marketing chat for B2B websites, now part of Salesloft.
What is Drift?
Drift is a conversational marketing platform known for website chat and chatbots that qualify visitors and book meetings for B2B sales teams. Salesloft acquired Drift in 2024, and Drift's capabilities are now offered as part of the Salesloft revenue platform.
Drift helped popularize 'conversational marketing': instead of making website visitors fill in forms and wait, you start a real-time conversation, answer questions and route qualified visitors to sales.
Its chatbots and AI features can greet visitors based on who they are and what they're viewing, answer common questions, capture contact details and book meetings directly on reps' calendars. Live chat lets reps jump in when a high-value account is on the site.
Since joining Salesloft, Drift's chat and buyer engagement tools sit alongside Salesloft's cadences, conversation intelligence and forecasting, giving revenue teams one connected platform.
Key features of Drift
- Website chat and chatbots: Engage visitors and qualify them in real time.
- Meeting booking: Let qualified visitors book time with reps directly.
- Account targeting: Personalize conversations for target accounts.
- Live chat routing: Bring reps into conversations with key prospects.
- Salesloft integration: Connect conversations to cadences and pipeline.
What you can use Drift for
- Converting more website visitors into meetings
- Account-based marketing experiences
- Answering common pre-sales questions
- Routing hot leads to the right reps
Pros and considerations
Strengths
- Mature conversational marketing feature set
- Strong meeting booking flow
- Now part of a broader revenue platform
Things to check
- Enterprise-oriented pricing
- Best value if you also use Salesloft
- Chat playbooks need ongoing tuning
Drift pricing
Contact sales. Drift is sold as part of Salesloft's platform through sales-led plans; check Salesloft's site for current packaging.
Who Drift is best for
B2B companies with meaningful website traffic that want to turn visitors into sales conversations.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
Is Drift still available?
Yes, as part of Salesloft after the 2024 acquisition.
Is Drift for B2C?
It's primarily designed for B2B sales and marketing.
Does Drift use AI?
Yes. It includes AI chatbots and features for qualifying and routing visitors.