AI company
Drift
Drift is a conversational marketing company that popularized website chat for B2B sales. Its AI chatbots engage visitors, qualify leads and book meetings. Drift is part of Salesloft.
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About Drift
Drift helped introduce the idea of conversational marketing: talking to website visitors in real time instead of relying only on forms.
Its chatbots can recognize target accounts, answer questions and route qualified buyers to sales reps.
Salesloft acquired Drift in 2024, combining website conversations with sales engagement.
Independent profile by AI Agent Help, last reviewed October 2026.
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Frequently asked questions
Who owns Drift?
Drift is part of Salesloft.
What is conversational marketing?
Engaging website visitors through real-time chat to qualify and convert them.