Adobe Firefly
Adobe's generative AI app and model family for images, video, audio and design edits.
What is Adobe Firefly?
Adobe Firefly is Adobe's family of generative AI models and its standalone web and mobile app for creating images, video and audio. Firefly also powers AI features inside Photoshop, Illustrator, Adobe Express and other Adobe apps. Adobe designs its own Firefly models to be commercially safe.
Adobe Firefly started as a text-to-image generator and has grown into a broader creative AI app. In the Firefly app you can generate images from prompts, create short video clips from text or images, generate sound effects and translate audio or video.
A key selling point is Adobe's training approach. Adobe says its own Firefly models are trained on licensed content, such as Adobe Stock, and public domain material, which matters to businesses worried about the commercial use of AI images. Adobe also attaches Content Credentials to help show that content was made with AI.
Firefly also offers access to selected partner models from other AI companies inside the same app, so you can compare outputs without switching tools. Usage is measured in generative credits.
If you already use Creative Cloud, Firefly shows up where you work: Generative Fill and Generative Expand in Photoshop, vector generation in Illustrator, and quick design features in Adobe Express.
Key features of Adobe Firefly
- Text to image: Generate images from prompts with controls for style, composition reference and aspect ratio.
- Text and image to video: Create short video clips from a prompt or animate a still image.
- Generative Fill and Expand: Add, remove or extend parts of images inside Photoshop and the Firefly app.
- Audio and translation tools: Generate sound effects and translate the speech in videos into other languages.
- Partner models: Use selected third-party AI models alongside Adobe's own Firefly models in one app.
- Content Credentials: Attaches provenance information so viewers can see AI was involved in creating content.
What you can use Adobe Firefly for
- Creating marketing and social visuals that need commercial safety
- Editing photos with Generative Fill in Photoshop
- Making short concept videos and B-roll
- Exploring design ideas and mood boards
- Localizing video content with audio translation
Pros and considerations
Strengths
- Adobe's own models are trained on licensed and public domain content
- Deep integration with Photoshop, Illustrator and Express
- Covers images, video and audio in one place
- Content Credentials support transparency
Things to check
- Generative credits run out, and video uses more credits than images.
- Partner models may have different usage terms than Adobe's own models.
- Some advanced features require a paid Firefly or Creative Cloud plan.
- Review outputs for brand accuracy and any third-party rights in your prompts or references.
Adobe Firefly pricing
Freemium. Firefly uses generative credits, with a limited free tier and paid plans, so check the official site for current pricing.
Who Adobe Firefly is best for
Designers and marketing teams that want generative AI integrated with Adobe tools and a commercial-safety focus.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
Is Adobe Firefly free?
Firefly has a free tier with a limited number of generative credits. Paid plans and Creative Cloud plans include more credits. Check Adobe's site for current details.
Can I use Firefly images commercially?
Adobe designs its own Firefly models for commercial use. Check Adobe's current terms, especially when using partner models, which can have different terms.
How is Firefly different from Midjourney?
Firefly focuses on commercial safety and integration with Adobe apps, while Midjourney is a standalone image generator known for its distinctive artistic style.