11x
AI digital workers for sales, including Alice, an AI SDR for outbound prospecting and outreach.
What is 11x?
11x is a company that builds AI "digital workers" for revenue teams. Its best-known product, Alice, is an AI SDR (sales development representative) that researches prospects and runs personalized outbound campaigns. The company also offers Julian, an AI agent for phone calls.
11x positions its products as digital workers rather than simple sales tools. The AI SDR, called Alice, is designed to take on the repetitive top-of-funnel work a human SDR would usually do: finding leads, researching them and writing outreach.
With an AI SDR like Alice, you define your ideal customer profile, your offer and your messaging guidelines. The agent then sources contacts, writes personalized messages and sends sequences across channels such as email and LinkedIn, handing interested replies back to your team.
11x also markets Julian, an AI phone agent that can handle inbound and outbound calls, such as qualifying leads or booking meetings. Together, the products aim to cover more of the pipeline-building process with less manual effort.
11x targets B2B companies with an outbound sales motion. It sells through demos and custom contracts rather than self-serve plans, so it is aimed at teams that are ready for a sales-led onboarding process.
Key features of 11x
- AI SDR (Alice): An agent that finds prospects matching your ideal customer profile and runs outbound campaigns on your behalf.
- Prospect research: Gathers context about companies and contacts so each message can reference something relevant to the buyer.
- Personalized multichannel outreach: Writes and sends tailored messages across channels such as email and LinkedIn instead of one generic template.
- AI phone agent (Julian): A voice agent for inbound and outbound calls, such as lead qualification and meeting booking.
- Reply handling and handoff: Routes interested prospects to your human sellers so they can take over the conversation.
- CRM integration: Connects to common CRMs so activity and lead data stay in your system of record.
What you can use 11x for
- Scaling outbound prospecting without hiring a large SDR team
- Running always-on outreach to a defined ideal customer profile
- Following up quickly with inbound leads by phone or email
- Testing new market segments with personalized campaigns
- Freeing human sellers to focus on qualified conversations
Pros and considerations
Strengths
- Covers research, writing and sending in one agent
- Multichannel outreach rather than email only
- Phone agent option for teams that rely on calls
- Built specifically for B2B sales workflows
Things to check
- No public self-serve pricing, so expect a sales process and contract.
- Automated outreach still needs careful targeting and messaging review to protect your domain and brand reputation.
- Results depend heavily on your list quality, offer and market, so run a defined pilot before committing long term.
- Check how data, consent and email-sending rules in your regions are handled.
11x pricing
Contact sales. 11x sells through custom quotes and demos, so check the official site or talk to their team for current pricing.
Who 11x is best for
B2B sales teams that want an AI agent to run outbound prospecting and want a managed, sales-led setup.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
What is 11x Alice?
Alice is 11x's AI SDR. It finds prospects that match your target profile, researches them and sends personalized outbound messages, then passes interested replies to your sales team.
Does 11x replace human sales reps?
It is designed to handle repetitive prospecting tasks. Most teams still need people to manage strategy, review messaging and run sales conversations and closing.
How much does 11x cost?
11x does not list self-serve prices. Pricing is quoted after a demo, so contact the company through its official site for current terms.