Intuit Assist
Intuit's generative AI assistant across products like QuickBooks, TurboTax, Credit Karma and Mailchimp.
What is Intuit Assist?
Intuit Assist is the generative AI assistant built into Intuit's products. In QuickBooks it helps small businesses with tasks like invoices and cash flow insights; in TurboTax it helps explain taxes; in Credit Karma and Mailchimp it supports personal finance and marketing tasks.
Instead of a separate chatbot, Intuit embedded AI into the tools people already use for money and marketing. The assistant can answer questions about your data and suggest or prepare actions in context.
For small businesses, AI features in QuickBooks can help draft invoices, remind customers about payments, categorize transactions and surface insights. Intuit has also introduced AI agents for accounting and business tasks.
Financial outputs should always be reviewed, and for tax or accounting decisions, professional advice may still be needed.
Key features of Intuit Assist
- Built into Intuit apps: AI help inside QuickBooks, TurboTax, Credit Karma and Mailchimp.
- Business tasks: Invoices, reminders and categorization support.
- Insights: Explanations and suggestions based on your data.
- Marketing help: AI assistance for campaigns in Mailchimp.
What you can use Intuit Assist for
- Small business bookkeeping help
- Getting paid faster with invoice reminders
- Understanding tax questions
- Email marketing content
Pros and considerations
Strengths
- Works with your existing Intuit data
- No extra tool to learn
- Covers finance and marketing
Things to check
- Only useful inside Intuit products
- Review all financial outputs
- Features vary by product and region
Intuit Assist pricing
Paid. Intuit Assist features are included in or added to Intuit products; availability and pricing depend on the product and plan.
Who Intuit Assist is best for
Small businesses and individuals already using Intuit products.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
Is Intuit Assist a separate app?
No. It's built into Intuit products.
Can it file my taxes?
It helps within TurboTax; review everything and consult a professional for complex situations.