HeyGen
AI avatar videos, video translation and interactive avatars for marketing, training and communication.
What is HeyGen?
HeyGen is an AI video platform for creating videos with digital presenters. You type a script, choose a stock avatar or create one of yourself, and HeyGen generates a video of the avatar speaking. It also translates videos into other languages with matching voice and lip movements.
Recording video takes time, equipment and confidence on camera. HeyGen lets businesses and creators produce presenter-style videos from text, which is useful for training, product explainers, sales messages and social content.
Custom avatars can be created from a short recording of a real person, with consent. Video translation keeps the speaker's voice style while changing language and adjusting lip-sync, helping teams reach international audiences.
HeyGen also offers interactive avatars that can hold real-time conversations, and an API for developers.
Key features of HeyGen
- AI avatars: Stock and custom avatars that present your script.
- Video translation: Translate videos with voice and lip-sync.
- Templates: Layouts for common business and social videos.
- Interactive avatars: Real-time conversational avatars.
- API: Generate videos programmatically.
What you can use HeyGen for
- Training and onboarding videos
- Personalized sales videos
- Localizing content into other languages
- Social media explainers
Pros and considerations
Strengths
- Fast presenter videos without filming
- Strong translation features
- Free plan to start
Things to check
- Custom avatars require consent and verification
- Avatar videos can feel less personal than real footage
- Usage limits by plan
HeyGen pricing
Freemium. HeyGen has a free plan with limits and paid plans for creators, teams and enterprises; check the official site for current pricing.
Who HeyGen is best for
Businesses and creators who need presenter-style videos or multilingual versions at scale.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
Can I make an avatar of myself?
Yes, by recording yourself and completing HeyGen's consent process.
Is HeyGen free?
There's a free plan with limits; paid plans add more.