Frase
An SEO content tool for researching search results, creating briefs and writing optimized content with AI.
What is Frase?
Frase is an SEO content platform. It analyzes the pages ranking for a keyword, helps you build a content brief based on their headings and topics, assists with writing using AI, and scores your draft against competing content.
Writing content that ranks starts with understanding what already ranks. Frase pulls the top search results for a query and shows their structure, common topics and questions people ask, so you can plan a more complete page.
From there you can create a brief for a writer or draft the content yourself with AI help. The optimization view compares your draft's topic coverage with competitors and suggests terms you may have missed.
Frase is used by content marketers, SEO specialists and agencies to speed up research and keep content consistent.
Key features of Frase
- SERP research: See headings, topics and questions from top results.
- Content briefs: Build outlines and briefs for writers.
- AI writing: Draft sections and articles with AI assistance.
- Content optimization: Score drafts for topic coverage against competitors.
- Question research: Find questions to answer in your content.
What you can use Frase for
- Planning blog posts around keywords
- Creating briefs for freelance writers
- Refreshing existing content
- Agency content production
Pros and considerations
Strengths
- Fast research and briefing
- Combines planning, writing and optimization
- Helpful for teams working with writers
Things to check
- Optimization scores are guides, not ranking guarantees
- AI drafts need editing for originality and accuracy
- Paid plans required for regular use
Frase pricing
Paid. Frase offers paid plans, typically with a trial; check the official site for current plans and pricing.
Who Frase is best for
Content marketers and SEO teams who want faster research and briefs for search-focused content.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
Does Frase guarantee rankings?
No. It helps you research and optimize; rankings depend on many factors.
Can Frase write full articles?
It can help draft articles, which should then be edited and fact-checked.