Copy.ai
A go-to-market AI platform for building workflows that automate sales and marketing content and research.
What is Copy.ai?
Copy.ai started as an AI copywriting tool and has grown into what it calls a GTM AI platform. Alongside chat-based writing, it offers workflows that chain AI steps together to automate repetitive go-to-market tasks such as account research, outreach drafts and content repurposing.
Early on, Copy.ai was known for quick marketing copy: ad headlines, product descriptions and social posts. Today its focus is broader, aiming at sales and marketing teams that want to automate whole processes rather than single pieces of text.
Workflows are the core idea. You describe or build a sequence of steps, for example take a list of companies, research each one, then draft a personalized email, and run it across many inputs. Templates help teams start with common GTM use cases.
Copy.ai also supports brand voice and an infobase for company knowledge, so outputs reflect your products and tone. Teams can collaborate in shared projects.
Key features of Copy.ai
- AI workflows: Chain research, writing and formatting steps to automate repeatable tasks.
- Chat: Write and edit marketing and sales content conversationally.
- Brand voice: Keep outputs consistent with your tone.
- Infobase: Store product and company facts for the AI to use.
- Templates: Start from prebuilt workflows for common GTM jobs.
What you can use Copy.ai for
- Account research and personalized outreach drafts
- Repurposing long content into posts and emails
- Writing product descriptions at scale
- Creating sales enablement content
Pros and considerations
Strengths
- Workflows automate whole processes, not just text
- Free plan to try it
- Brand voice and knowledge features for consistency
Things to check
- Advanced workflows take time to design well
- Outputs still need human review before going to customers
- Usage limits vary by plan
Copy.ai pricing
Freemium. Copy.ai has a free plan with limits and paid plans for individuals and teams; check the official site for current pricing.
Who Copy.ai is best for
Marketing and sales teams that want to automate repetitive content and research tasks with configurable AI workflows.
Independent listing by AI Agent Help, last reviewed October 2026. Features and pricing change; check the official website for the latest details. Spot something out of date? Tell us.
Frequently asked questions
Is Copy.ai still a copywriting tool?
It still writes copy, but its main focus is now workflows for go-to-market teams.
Is there a free plan?
Yes, with usage limits. Paid plans add more capacity and features.
Can it write in my brand voice?
Yes. You can set up brand voice and company information for the AI to use.